Brand Canvas
A comprehensive template for building your brand strategy
Your brand name and core identity
We exist to…
We will…
Our vision is to…
Example words (and taboo words)
Action oriented factors that will help you stand out and succeed
3 Ideal Customer Profiles
The pain you kill and the outcomes you deliver (go beyond features and benefits)
What channels will you use to reach your audience
What are you promising and what's in the box
Your response to "I'll believe it when I see it"
How will you win vs competitors/why buy from you?
