Storaitelling
Brand Canvas
A comprehensive template for building your brand strategy
Brand
Your brand name and core identity
Purpose
We exist to…
Mission
We will…
Vision
Our vision is to…
Lexicon
Example words (and taboo words)
Strategy Bullet
Action oriented factors that will help you stand out and succeed
Who You Serve
3 Ideal Customer Profiles
Why They Should Care
The pain you kill and the outcomes you deliver (go beyond features and benefits)
Where You'll Find Them
What channels will you use to reach your audience
Offers
What are you promising and what's in the box
Proof Points
Your response to "I'll believe it when I see it"
Your Difference
How will you win vs competitors/why buy from you?
